How Much Will the Marketing Agency Cost You in Australia?
In Australia, the average cost to hire an marketing agency ranges between $400 to $25,000 a month.
The difference between the $400 and $25,000 price tag depends on several factors:
- The type of agency
- Agency experience
- Services and inclusions required
- The amount of work needed
- The size of the agency
In this article, we're going to look at the cost of different types of agencies in Australia, so you can walk away with a better understanding of what kind of agency your business may need and how much it'll cost.
Please keep in mind that these are only averages and ranges. Every agency varies. Some agencies charge per project, others charge per month, and some charge a flat rate depending on the service package you select. It's also important to note this list excludes freelancers and consultants.
What Are the Different Types of Agencies in Australia?
There several different types of advertising agencies in Australia:
- Full-service marketing agencies
- Traditional advertising agencies
- Digital marketing agencies
- Social media advertising agencies
- Public relations advertising agencies
- Branding agencies
- Creative advertising agencies
- Media buying agencies
With this in mind, we will focus on the first four advertising agencies in the list above because they're the most commonly used. Please keep in mind to hire an agency with legitimate client testimonials and prides itself on transparency. Transparency is one of the most valued qualities an advertising agency should possess.
What is a Full-Service Marketing and Advertising Agency?
A full-service marketing and advertising agency provides everything you can think of. You get a full advertising service. They're your one-stop-shop for all of your marketing and advertising needs.
What services do a full-service marketing firm provide?
Full-Service marketing firms offer a wide variety of services ranging from the strategic planning, production, and creation of:
- Ad Campaigns
- Television, Radio, and other forms of Offline marketing
- Social Media Management
- Graphic Design and Content Creation
- Lead nurturing and development
- Web Development
- Search Engine Optimisation
- And More
When to use a full-service marketing firm?
Think of a full-service advertising agency as adding a complete marketing division to your business. In that sense, the most appropriate time to hire a full-service advertising agency Is when you need every aspect of your marketing to be created from the ground up or entirely managed.
What is the average cost of a full-service marketing agency?
The average cost of working with a full-service advertising agency in Australia varies from $2000 - $25,000 a month.
Because of the wide variety of services full-service advertising agencies provide, they're the most expensive type of advertising agency in the group.
What is a Traditional Advertising Agency?
As its name suggests, a traditional ad agency focuses its efforts on more traditional media types.
What services does a traditional advertising agency provide?
- Traditional media advertisements are seen on:
- Television
- Radio
- Newspapers and Magazines
- Direct Mail
- Cold calling
- Billboards and signs
- Door-to-door sales
- And other forms of offline advertising.
When to use a traditional advertising agency?
Traditional ad agencies are an excellent tool for businesses that are trying to connect to a local audience. This could be suited for a restaurant, gardening service, or any local brick-and-mortar businesses that cater to their communities.
What is the average cost of a traditional advertising agency?
The average price a traditional advertising agency will charge per month will vary between $1000 and $15,000 for the average campaign, depending on the size and outreach of the project.
What is a Digital Marketing Agency?
A Digital agency is the exact opposite of a traditional advertising agency. They focus on all aspects online.
What services does a digital advertising agency provide?
Digital Agencies primarily focus on:
- Account-Based Marketing
- Social Media Marketing
- Search Engine Optimization
- Website Design and Development
- Email Marketing
- Automation
- Lead Generation
When to use a digital advertising agency?
Digital advertising agencies are best-suited for brands trying to reach a specific target market. This could vary from the reasonably broad; boys between the ages of 12-15 and the more niche, boys between the ages of 12-15 who live in Australia and are interested in the National Basketball Association. Digital marketing firms are also ideal partners for brands looking to improve their online presence and generate more sales or traffic through their websites. Think of an e-commerce business, for example.
What is the average cost of a digital advertising agency?
The average cost of hiring a digital marketing firm in Australia can vary between $1000 and $30,000, but the sweet spot seems to be in the $3000-10,000 a month range depending on the complexity and scope of a project.
What is a Social Media Marketing Agency?
A social media advertising agency focuses on creating content and optimizing the social media accounts for their clients.
What services does a social media advertising agency provide?
Social Media Agencies provide:
- Social Media page setup and optimization
- Planning and Implementing a Paid Social Media advertising plan
- Management and training
- Community marketing and management
- Content Creation
- Facebook Group Administration
- Working with Influencers
Agencies can specialize in one platform, but it's expected that social media advertising agencies will have experience working with:
- Youtube
- Snapchat
- Tik-Tok
When should you use a social media marketing agency?
Social Media agencies are being used at their full capabilities when brands want to increase their social media presence and generate leads through social media.
What is the average cost of a social media marketing agency?
The average cost of a social media agency in Australia depends on the number of platforms and variety of services they focus on; however, a social media agency that provides all services is likely to charge anywhere from $500 to $15,000 a month, depending on the size of the agency.
Many types of advertising agencies in Australia charge different prices based on their services, size, and inclusions you want to receive.
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Hi there! I'm Justin, a former content writer here at SavvySME. I’m originally from Miami, Florida, USA, but now reside in Western Australia. After university, I pursued a professional baseball career and over the course of four years wound up playing in the United States, Australia, Switzerland, and Croatia. I fell in love with Australia and now call home! Off the field, I originally gained writing experience as a remote Digital Marketer and Content Writer for a Miami marketing firm. When my sports career ended, I traveled around Australia, formed my own copywriting service, and eventually settled into a position at SavvySME. After working at SavvySME, I feel better equipped to meet the needs of my clients (mainly small business-owners and artist). When I’m not working with clients, I’m building out content for my blog and practicing Brazilian Jiu-Jitsu. I'm happy to chat or answer any questions you may have about writing, copy, or copywriting.
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Eloah Paes Ramalho, Community Manager at SavvySME
Great comprehensive article, @Justin Gil ! What are some of the points you'd hightlight from a strategy point of view, @John Eustace ?
Justin Gil, Social Media Manager at The Foodie Basket
Thank you @Eloah Paes Ramalho