No matter how advanced the digital world becomes, we should never underestimate business cards. Business cards are pocket-sized advertisements that can have a lasting impression on existing and potential customers, and anyone else who happens to glance at them.
The humble business card may have been around for centuries, but they’re definitely still alive and kicking.
If you’re looking to create new business cards or revamp the look of your existing ones, we have a range of serviced packages and offers to choose from.
But first, let’s look at the various options when it comes to business card design.
What is a business card?
A business card (also referred to as a name card) is usually a small paper card that contains key information about your business, including the business name, brand logo and contact details. A business card is an extension of your visual brand identity, so it’s important that it aligns with the rest of your branding.
Why do you need a business card?
There are many reasons why using business cards is still relevant today. Here are just a few of the benefits:
- Highly functional - they put the key contact information about your business into the right hands
- Cost-effective - one of the cheapest marketing tactics
- Increased brand awareness - including your company logo and visual branding assets on a business card establishes your brand and makes it more recognisable
- Lead generators - potential clients have your contact information at hand (particularly good when customers are just passing by quickly and don't have time to chat)
- Traditional networking - in today’s world of smartphones and social media business cards offer a personal touch and more meaningful connection
What is a digital business card?
A digital business card serves the same purpose as a traditional business card but in a digital form. A digital business card is one easily shareable file that contains all of your contact details to make it easy to connect with new contacts and clients.
A digital business card is often shared at the bottom of your email signature.
What are the different types of business cards?
Gone are the days when business cards were a standard rectangular paper card. Nowadays, there are loads of creative options to choose from. Here are some of the options:
- Standard business card
- Premium business card
- Gloss business card
- Matte business card
- Embossed business card
What information should be included on a business card?
Regardless of what size, shape and special effects you choose, it’s vital that your business cards cover all of the key information about your business. Below are some of the important details to include:
- Company name - essential, unless you’re a personal brand and can use your name instead
- Name - every business card needs a name
- Job title - this provides a reference point and reminds people who you are and how you met
- Email - an essential communication method
- Contact number(s) - a phone number is the preferred communication method for some people
- Address - essential if you have a physical business office or store
- Website URL - invites people to find out more about you
- Social media - again, encourages people to find out more and connect with your business
- Slogan - if you have a slogan it can be a nice way to reinforce your brand identity
- Logo - essential if you have a logo to promote brand identity
- QR code - can be an effective way to transfer data to the cardholder
What size is a business card?
The standard size for a business card is 3.5” x 2” but there are various options for sizing and shape if you want your business card to stand out.
Where can I get business cards?
You have several options when it comes to creating business cards:
- Use a premade template and print using online business card makers
- Design your own business cards with custom business card design apps
- Hire a professional graphic designer or agency for custom business cards
- Work directly with a printing company
Where can I design my own business cards?
There are various graphic design programs you can use to design your own business cards, including:
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
Using the above programs does require some knowledge of graphic design software, but you can also use online business card makers with customisable templates.
What are some of the most popular online business card makers?
Some of the best online business card makers include:
Can I create free business cards?
There are several free online business card maker apps with free customisable business card templates. Some of the best free business card makers include:
- Free Business Card Maker
- Business Card Maker
Should you make your own business cards or hire a designer?
Although you can make cheap business cards online, sometimes it pays to use a designer - especially if graphic design isn't your forte or you want to get it right the first time.
Graphic designers who specialise in business card design know exactly how to communicate your brand, business values and style onto a small card to give you the business card design you’re looking for.
You can request a quote from a graphic designer or agency right here on SavvySME.