So you’ve decided you’re ready to pick up your digital marketing game and now you're looking for the best tools to do it. Well, you’re definitely in the right place!
We have a range of offers from digital marketing agencies and experts. And the best part? All of our offers are curated and recommended by our community so that you know you’re buying the best products for your business.
Our digital marketing offers are crafted with small businesses in mind, allowing you to elevate your digital strategy to the next level and drive better results.
We know it can be a bit overwhelming when you’re presented with a bunch of different offers, tools and solutions, so we’ve broken down some of the most important things to consider when choosing your digital marketing tools.
What are digital marketing channels and tools?
New digital marketing trends and technology emerge all the time, and having the right set of channels and tools to manage your digital marketing is crucial. Digital marketers have a lot to cover if they want to stay ahead of competitors, and quite simply, it would be impossible to do it all without the assistance of online platforms and software.
Popular digital marketing tools include:
- Google Adwords
- Google Analytics
- Keyword Planner
- Sprout Social
Nowadays we’re spoilt for choice. From social media analytics and email marketing to content creation and website testing, there’s a marketing tool for everything! If used correctly, they can save you a lot of time, money and improve the overall success of all your digital marketing efforts.
In a nutshell, digital marketing tools keep your stress levels down and make your life a lot easier.
Which digital marketing tools should I use?
You’ll find thousands of tools for digital marketing online, and choosing the best tools to use really boils down to the goals or objectives of your marketing strategy.
So, the first thing is to get really clear on what is that you want to achieve. This could be:
- Increase brand awareness
- Grow digital presence
- Increase sales generation
- Increase lead generation
- Shorten sales cycle
- SEO & content optimisation
- Promote new products or services
- Grow digital presence
- Generate web traffic
To give you a bit of guidance, below are some examples of popular tools used for several digital marketing objectives:
Generate web traffic
Google Analytics should be part of every business’s marketing strategy. This free tool allows you to uncover huge amounts of data about your website and its visitors. The tool covers four key areas: who your customers are, how your customers get to your website, what your customers are doing on your website and the actions customers are taking on your website. It’s totally normal to feel overwhelmed by such a large volume of data, but the Google Academy has you covered with free online analytics courses.
Online lead generation is difficult, especially when you’re competing for the attention of a targeted group with thousands of other businesses. Hubspot is a great tool that makes it easy to capture, store and nurture leads using Forms, Popup Forms, Live Chat, Chatbot and more. Hubspot is an all-in-one digital marketing software that covers all parts of the digital marketing sales funnel, making it a top choice for new and experienced digital marketers alike.
SEO and content optimisation
SEMrush is a one-stop-shop marketing tool for SEO, advertising, social media, content marketing and competitive research. If you’re looking to climb the ranks in search engine results, the SEMrush SEO toolkit is the go-to for many businesses. It assists you with keyword research, position tracking and identifying backlink opportunities. You can also run a thorough SEO audit of your web pages and get optimisation ideas. Moz is another great SEO and content marketing tool.
What factors should I consider when choosing digital marketing tools?
When it comes to choosing the best digital marketing tools for your business, we’ve highlighted the most important factors to consider:
There are many platforms out there that allow you to conveniently manage all components of your digital marketing in one place. This can be an easier and more cost-efficient option than a best-of-breed approach, particularly for small businesses.
Most all-in-one products have features that cover all areas of digital marketing, but the depth of these features may not be enough if you’re looking for advanced functionality. Using best-of-breed tools can be more expensive and time-consuming, so assess the level of functionality you need and weigh up if using multiple advanced tools is worth it.
You want all of your digital marketing activities to be integrated with each other so that you can have a synchronised and personalised experience. If you choose a best-of-breed approach make sure each tool can be integrated, and if so, how easy it is to do. You want to ensure all members of your team can work in real-time across everything, so an integrated all-in-one product could be a better option.
If you’re going to be investing time and energy into digital marketing, you want to ensure you can work with your tools. Some tools are super intuitive and others have more of a learning curve, but ultimately you want the tools you use to enhance your productivity. Do your research and make sure you understand how to use the software.
How much do digital marketing tools cost?
There's a digital marketing tool to suit budgets of all sizes. The good news is that most tools come with a free trial plan that gives you access to the basic features. This is great for getting a feel for how a tool works and whether you want to continue using it.
If you do decide to subscribe to a paid plan (and this is likely as there’s always a burning curiosity to unlock new features), it’s useful to know about discounts and bundling options to make sure you’re getting enough bang for your buck.
If you know you’re going to invest in a tool and will be using it for the foreseeable future, you can sometimes get a discount if you pay for an annual subscription up-front, as opposed to a monthly plan.
Most platforms have tiered subscription plans that allow you to unlock more features with a higher fee. What does each subscription plan offer? Do you really need all features or is a bundle of just two or three tools enough?
Have any more questions about which digital marketing tools you should choose for your business? Reach out to our community and get advice from one of our experts.