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Passion is the number one skill required to build a successful SME.

If you are passionate about your industry you will spend the time to research it. Improve it and promote it.

The difference between myself on the phone and a sales rep is I have no need to push a hard sell. The client can tell I am passionate about what I do and some of that passion is absorbed by them in the form of motivation.

Passion is what your larger competitors are lacking. Sure the CEO may have passion for what they do however it would be safe to say all the employees don't share that passion. Call Telstra customer service, do you feel the person you spoke to had passion for telecommunications?

My view is the culture of any business makes it.

If you have the right culture with a market need then you will have a great company.

A culture that supports the goals and values of the company you will have a great business that has cients that are raving fans and will sell the business for you.

I came up with a business name because I wanted it to be a reflection of what I do and my value proposition.

So I came up with the tagline first - "I Sell Words Because My Words Sell." I write copy because copy sells your product or service. (Which is nowhere near as catchy.)

I'm also a firm believer and practitioner that simple means more people understand your offering, leading to wider adoption or sales. So instead of taking an existing noun and making it an adverb (try it yourself - take any place, thing, or name and add "ly" to the end) which so many digital startups seem to these days, I just focused on that simplicity. What do I do? Who am I? What is my company?

I Sell Words.

My advice would be to think about your business and write at least a paragraph about your value proposition and goals. Whittle it down to an essential sentence. Then the words in the sentence can guide you to a suitable name.

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Not having the right experts around them that can efficiently pickup costly mistakes & issues, while also maximising their tax position.

Great question Ingrid. 

As a business and transformational coach 'Teaching others...' is arguably an integral part of the process as 'one thing' consistently asked (about my business) is what exactly is 'Coaching'?  

From experience, individuals tend to label coaching as; counseling, therapy, training, teaching, mentoring or into a niche / specific business specialism.   In reality coaching is a blend of all of these things yet so much more; leadership, positive psychology, confidant, etc.

Regarding your final inquiry '... teach others some aspect of what you do?'  As a prerequisite to any engagement, I always have an open discussion around their definitions and expectations of the coaching process before I define my role as a Coach is to;

... facilitate 'Insight' into 'Action' or 'Acceptance'.  

Once again, great question and hope this helps, regards Bill

To date we have spent nothing on social media and had very large returns. We have discussed on many occasion, the option of budgeting for paid ads however we have opted to remain focused on directly contacting our target markets ourselves.

I a lot of work was initially put into identifying where our potential customers are "hanging out" on social media then reaching out to them. I believe this would be more fruitful than paying for ads.

We have conducted some campaigns to help measure the success different types of contact with potential customers and seen a large range of variables. One campaign yielded around $120,000 for the month in revenue from one social media site using one form of marketing while other campaigns have been less successful and only yielded around $10,000 for the month. That being said even a bad campaign gave us a return. The only costs involved were time spend in preparation for the campaigns.

This is only based on what we have been doing and we will have to pay for advertisement on social media eventually in order for us to identify the best form of social media marketing. For all we know paying for ads could be the best way forward however the industry we used for this campaign was very niche resulting in a limited number of customers and places to find them.

I would say if you are looking at paid advertising solutions with social media, first ensure you know where the marketing should be directed and run some campaigns your self to gain a "Champion" then use the paid campaigns as your "Challenger". If you do I know a number of people on here (including myself) would be interested in knowing what your findings are. To pay or not to pay.