The Client

Our client was an Instagram, TikTok and YouTube influencer with 10K followers. They were skilled in creating engaging beauty content, mostly DIY hairstyles and makeup tutorials. 

Despite impressive content, they lacked a strategic approach to reach a broader audience, struggling to gain significant traction or followers.

Client Brief

They sought our help to expand their online presence, increase follower engagement, and establish partnerships with beauty brands.

Initial Approach

We began by analysing their content, audience demographics, engagement rates, and overall social media strategy. This helped identify areas for improvement and outline potential growth strategies.

Findings

Our analysis showed that the influencer had great content with impressive reach and engagement that resonated with authenticity among their audience. A lack of effective SEO and hashtag strategies hindered ability to reach a wider audience. 

Additionally, there was a lack of consistency in posting and brand positioning.

Proposed Solution

We developed a comprehensive strategy that included optimised content scheduling, targeted hashtag use, SEO improvement for better visibility, and collaboration with brands that aligned with their niche.

We used specific hashtags that were relevant to the influencer’s audience and the brands we wanted to attract, tweaked content to include certain keywords and phrases that people would search for. In doing so, sponsored content still felt authentic and resonated with our client’s audience. This approach attracted brands in their niche to collaborate with our client. 

Challenge

Balancing the influencer's personal style with the needs of potential brand partners was a challenge. This balance was important for successful partnerships. 

We also faced the task of growing the audience organically without resorting to paid promotions.

Results

In just 6 months, our client grew their follower base from 10K followers to 50K, saw a substantial rise in engagement rates, higher rankings in search results and attained successful collaborations with well-known beauty brands.

New Opportunities 

The increased visibility and brand partnerships led to invitations for industry events, webinars, and workshops, significantly boosting their professional credibility. They were increasingly being seen as experts in their field, leading to more opportunities for collaborations and growth. 

Key Takeaways

• Consistency and Strategic Planning: Consistent posting and strategic content planning are pivotal for sustained growth.
• Understanding SEO and Algorithms: Utilising SEO and understanding social media algorithms can substantially enhance content visibility.
• Authenticity in Collaborations: Maintaining authenticity in brand collaborations enhances both credibility and audience trust.