• Print Marketing can still put the wow into your marketing campaign
• Direct mail, business cards and promotional items are just some the ways you can stand out
• Print is the best way to guarantee brand recall and form a lasting impression

Regardless of the digital movement, there's no denying the power of print.

Every active business knows that maintaining a professional look to project excellence to consumers and prospective associates is significant. Therefore, many companies target hiring excellent team members and making the best products possible in their respective fields. However, it is worth mentioning that premium quality printing is a vital part of a flourishing business.

Print resources can help you with your networking game and build stronger industry associations. Here are few ways you can use printed resources to make a favourable impact with your contacts in the industry and stand out from the crowd.

1. Stand out with a business card

Occasionally encountering a new business contact comes at the most surprising times. When it turns out, you may not want to jot your email address and number on a crumpled paper. This is why it is beneficial to keep handy some stunning business cards.

Having business cards readily available is a big way to let your consumers know you're serious about what you do. Make sure yours is proficiently printed and impacts the colours going with your business, textures, and a premium stock weight, making you a remarkable contact.

2. Send a physical thank-you note

Sending a considerately designed thank-you note to an industry connection or consumer can help you cut the noise of their overfilled email inbox. Taking more effort than simply clicking 'send' on an email is an efficient method to prove your genuine appreciation.

When thanking your customers, you may want to look and sound both specialized and authentic. In addition, printing your thank-you notes with your company's logo and details is expected to help increase brand awareness.

3. Get personal with direct mail

With the chaos of emails and messages mostly ending in junk mail, mailed advertising and promotions are a big way to make your mark. The variable data printing (VDP) technique makes it simple to send customized offers, unique invitations, QR codes, and other promotional materials you can use to make your business relations. These can be sent along with an RSVP form and further supporting details about your company website.

Another great way to apply mailed promotions is by sending a Thank You card with an offer code with a delivery package. It will be a personal touch to your business with the further benefit of repeat sales.

4. Show clients you understand their needs

Customers like personalization, and businesses are giving it to them. Nowadays, many companies are joining the mass-customization policy. Some of them are niche firms and start-ups, inheritance factories, and even logistics. Others are huge brands that have added customization preferences to expand their products and boost sales.

Sending primary consumers a customized product catalogue will help them see you as genuinely caring about their company and where you have given your time and effort to understand what they expect from your business.

5. Make your presentations pop

Print is one of the best ways to remind people of the discussion during a pitch or presentation. Therefore, it's essential to leave a print of the presentation with them to take their own time to think about the proposal. It will help them revisit the information, even if they are not prepared to make your proposal instantly.

Notably, when you place the presentation on the desk, it's prompt for the receiver to use the details without losing it with the rest of their junk emails.

There are many software's that help you make excellent presentations, but a printed file with your potential customers can help you be in their minds even after you leave their place. A straightforward flipbook will put some expert shine on your next presentation, or you can also use a saddle-stitched pitch book.

6. Say thanks with a branded gift

Promotional products have changed a lot recently. Offer your business contacts a labelled gift as a thank-you or welcome gift to your associates. A branded highlighter, coffee mug, fridge magnet or calendar, USB or mouse pad kept around their desk can help you stay in their minds for longer. These are just that are used day-to-day when working.

7. Seal the deal with a book

You can take a step further and make a branded short book to give to your business contacts.

It could tell the story of your company, share your company values and advice, or simply a collection of stunning photographs related to your business. It can be an efficient way to add a sense of influence or extravagance to your brand.

Final Words

No matter what printed materials you choose, printed materials can be an excellent way to show your business associate that you care about your relationships with them and are keen to go the extra mile.

It's a beautiful approach to let them know that you are obliged to them to conduct business with you and keep you in their mind when they come across the products again. Marketing can be classy, so you may want it to last for a long time. Many forms of marketing are short-lived, but printed communication is long-lived.

There are various benefits to printing, and it is the best way for your business to flourish and cut through the noise.