The Client:
Spectrum Tuition, a Melbourne-based tutoring franchise engaged TLS Marketing to secure positive media coverage on their business service offerings.
The Opportunity:
Spectrum Tuition sought out positive media coverage from a major Australian media outlets, to increase brand awareness and alert Australian parents to Spectrum Tuition’s mission of improving students' academic performance with tutoring outside of the classroom.
The Strategy:
TLS Marketing monitored media coverage to identify education topics that related to Spectrum Tution’s service offering. Collating research results, TLS Marketing composed a media pitch focused on literacy rates in Australia, and pitched the concept to education journalists.
The Results:
TLS Marketing secured placement in The Age in both print and digital formats for Spectrum Tuition. With the help of TLS Marketing, Thuy Pham, founder of Spectrum Tuition, was able to gain free media coverage for her business. Copywriting and Public Relations There was no media placement charge to the client, which was valued at more than $9,400.00. The article TLS Marketing placed, reached approximately 3,658,000 readers.
Time management, efficiency and deep analysis are my key strengths in enabling me to produce sound marketing and advertising solutions. In 2016 I joined the TLS team, bringing with me over 16 years’ experience in the Media and Marketing arena across varying industries including Government, Real Estate, Transport, Tourism and Not for Profit. During this time I gained invaluable skills in high-profile and fast-paced media agencies working with clients such as UQ, TAFE, PPQ, Volvo Commercial Group, and Australia Zoo. Working on such a variety of clients gave me expert knowledge on all media channels (both locally and nationally) allowing me to formulate solid strategic direction and analysis for clients' campaigns. In the six years, I have been with TLS Marketing I have worked with an array of clients from small family businesses to large franchises and licensees in the telecommunications space. At TLS Marketing, alongside a team of experts, we provide holistic marketing solutions to clients including marketing planning/strategy in social media paid and organic, SEM, SEO, eDM solutions as well as media planning/buying, content writing, and a full range of graphic design services. I have a Bachelor of Business Communication (Advertising), an Associate Diploma in Business Marketing and a Diploma of Creative Advertising and Copywriting.
