236 views
When you send a press release to a journalist or news publication, you need to bear in mind that they have a whole pile to sift through. You have just a few seconds to grab their attention before they move on. How will you capture their attention and demonstrate your story is newsworthy? To...
1.14K views
I was recently asked why a start up requires PR? Start ups have very little budget. Once the initial raw idea has been threaded into a material product, service, e-commerce website or anything in between, how do you communicate that your start up exists? How do you let your target market...
1.1K views
2.48K views
What springs to mind when you hear the term 'press release'? Interestingly, the definition of 'release' means to allow something to become readily available. As a business, do you want your PR to be readily available for others to consume, or rather to be entertaining? We explore how to reframe...
1.88K views
Ironically, the public relations industry tends to garner quite a bit of bad publicity. People often muddy PR and it’s myriad of subcategories with the notion of manipulating information to create hype, commentary and media coverage, which isn’t the case at all. Public relations defined is the...
2.29K views
A large part of our business here at Belgrin is Public Relations. Many people are perplexed by PR and haven’t a clue what we actually do. Shows like Sex and the City, and Madmen have given the public a false image. You could liken an agency PR role to a journalist, although the difference is...
1.3K views
1.08K views
Can you believe there are businesses out there that aren’t engaging in digital marketing? Digital marketing has completely revolutionalised the PR game, turning the industry upside down and transforming the business landscape. Basically if you haven’t invested in digital marketing, you’re...
1.62K views
Have you ever been to a networking event where you were introduced to a new person and despite your best efforts, you still couldn't get the conversation to go anywhere? Those are rather awkward times. I've been there myself and wondered what I was doing wrong? There had to be a better way to...
2.43K views