About
Want to attract the kind of client best suited for your expertise? You may need more distinctive positioning.
Steve Osborne is chief consultant at Smarthinking. He works with service-based businesses that are having trouble getting the right message to the right people.
You may be stuck talking about what YOU DO (the process), instead of what PEOPLE GET (the results). You probably need help to attract and keep new customers.
And you're also probably suffering the double-triple threat: too little time, budget and in-house knowledge. Too much information, distraction and well-meaning advice.
And with so much content available online, it's easy to become overwhelmed by the marketing decisions you're required to make.
Steve Osborne provides an efficient, effective marketing system to save your firm falling into the deep, dark hole that can quickly characterise services marketing.