Hi Anonymous,

A trade mark, by its mere definition, is a 'sign' you use or intend to use in relation to a product or service - most often the brand name or a logo that you might use to identify your product and distinguish it from similar goods or services of other businesses.

So, a concept or service itself is not something you register as a trade mark. Rather, if your daughter has coined a catchy name for the concept then that name might be registrable as a trade mark. Concepts/ideas themselves are tricky to protect. She might consider exploring patents further, however, a concept might not qualify. Patents are rights granted to devices, methods, substances and processes that are new, inventive and useful. 'New' often means it cannot be disclosed/published ANYWHERE before seeking the patent protection (unless a grace period applies).

For context, I am a registered trade marks attorney so can certainly help/share the ins and outs for trade marks, the above is provided as information only and is not advice. If the 'way' the concept will be provided/delivered is new and inventive, then I suggest it would be worth a consult with a patent attorney who can better advise whether the method of delivery is perhaps patentable.

Hope this helps :)