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Are Bing ads cheaper than AdWords?
How much do Bing ads cost? Is it cheaper to run Big ad campaigns over Google AdWords?
Top 10%
Advertising
In my experience, Bing is cheaper. Plus Bing is associated with Yahoo etc so you get more coverage
Top 10%
Native Advertising
Hey, @Hatty Bell it makes sense that your personal experience is that Bing ads are cheaper than AdWords.
ReportGarden found that the average cost per click (CPC) for Bing was $7.99 compared to Google's was $20.08. While this may vary because there is less overall traffic (and competition), Bing will typically have a cheaper CPC than Adwords.
