Advertising Q&A

The price depends on your targeting criteria and your competition. I've run CPCs from around $2 and run up to $4 or $5 per click, with the higher end typically coming into play when your click-through rates aren't fantastic.

I sincerely hope it isn't the future.  I have used crowdsourcing for small jobs, and have been really happy with most of the outcomes.

But I feel you loose the intimacy of a relationship. One of the joys of being in business, is getting to know your suppliers, and them getting to know you.  The feeling that you are working together to build/create something wonderful is one of most important aspects for me to be in business for myself.  Having people lower their prices, and churn out work, doesn't create an environment, where talent can flourish....and I do not think you can get truly clever, well considered results.

Hi, As everyone mentioned there is a minimum if you go direct with Spotify and it is a great option. If you do feel you need some help and want to also explore other audio options such as Nova, SCA or ARN which have lots of digital content, podcasts etc as well as Spotify or look at a more holistic Audio advertising strategy, I'd be happy to help.

Hi thanks for your question!
The answer is yes, a Google Buisiness page is a very good idea for any buiness that has some amount of foot traffic. 
If you are an online only business with no interaction with customers than a Google Business Listing isnt the option for you.
It gives your company a web presence and is the first step in joining Google Ads.
Even if you don't want to join Google ads now, its great to be setup already. 
You can also have customer reviews and other services linked to your Google listing for your customers.  
Also your customers can find you by clicking on your address and being directed there by Google Maps!
And lastly, it doesn't cost you a thing! 

Hope this helps!
 

There are a few time-tested principles that can persuade people to click on your ads.
 
First, you must know your audience so that your ad feels like it is speaking to them. They should be able to see themselves in your ad. This is by addressing their pain points or aligning it with their lifestyle, issues, hopes and dreams.
 
If possible, you should use the scarcity trick by making your offer, service or product scarce or rare, rather than one in dozen. Things such as limited-edition products or yearly offers are just some examples.
 
The third is employing the urgency trick where you compel customers or prospects to act quickly as time is running out. Think hooks where your offer is only available today, have an expiration day or will increase in price after a certain time.
 
Social proofing is also a great way to convince people to click on your ads. You can use testimonials, ambassadors, influencers, communities to demonstrate this. Psychologically, people like to imitate their role models and peers or be part of their social surroundings and activities.
 
Above all, your ad also must be simple to understand within seconds without overwhelming or confusing the reader or viewer. It should be consistent across all platforms and highlight the important points. A bonus point is if your ad is memorable, whether in a conventional way such as evoking an emotion or unconventional ways that become a talking point, like the “CU in NT” ad by Northern Territory tourism.
 
Whatever you do, always test your ads with a screen audience or A/B testing. It makes it easy to improve your ads on the fly and build on the next campaign.

Make sure the agency focuses on your 10% ready to buy prospects first - getting you "Immediate Money Fast".

Comes down to understanding the market, your budget limitations and the right approach to make them work ;-)

There's video training that explains this process in detail here: htps://www.australianseocompany.com.au

Hope that helps.

Is this related to the cost of advertising on digital channels @Pankaj Nain ?

I have tried this over weenend workshops and it has works just fine with google adwords. I have never tried it with Facebook or LinkedIn Ads, reason being they are costly. We usually gathered email addresses and then had a "Buy now" or "Pay now" button, amount of people clicking this button gives you some clarity. Also gathering phone numbers and taking permission to call them has worked pretty nicely for us. We did all this as we did not want to put money for LinkedIn ads :-) We also tweeted big wigs and ask them to retweet out landing pages, this has also producted really nice results..