How much do print advertising services cost?

In short, the cost of print advertising depends mainly on the type of medium you're advertising in:

• Newspapers. The main factors determining the cost of advertising in newspapers are circulation, ad size, weekday, and color. In Australia, the average price of a full-page ad in the local paper starts around $600, while well-circulated regional newspapers charge around $6000-$8000 for a full-sized ad. National newspapers charge between $50,000 to $90,000 for a full-page ad, depending on the day and newspaper.

• Magazines. An ad in a magazine can fluctuate from $300 for smaller ads in a local newspaper to $500,000 for full-page ads in national and international magazines. While there's a massive discrepancy between lower and upper-tier prices, you should have an understanding of where your business wants to advertise based on your target market and business size.

• Direct mail. This type of advertising is considered to be anything sent through the post office directly to peoples' homes with the intent for them to make a purchase. For your direct mailing campaign to be successful, you should focus on purchasing lists of potential customers' addresses within your ideal target audience demographic. These direct mailing lists can cost between $50 to $30,000, depending on the quality and size of the list. It's also essential to keep in mind the additional cost of materials, design, print, and distribution.

• Brochures. While it may seem old-fashioned, brochures are a great way to establish yourself as an authority, gain credibility, and market your business or self all in one advertisement. They generally cost between $170 to $500 per 1000 pieces. Be prepared to provide heaps of helpful information to readers with this option! 

While affordable, there are a few additional determinants of cost to keep in mind:

• design

• print production

• size

• quantity

• ink colour

• one-sided or two-sided

• mailing list

• labeling

Many people think of print advertising as an antiquated approach, but it's still a great addition to a successful holistic marketing approach. Print advertising is still highly convertible and still one of the most effective ways to reach a local audience.