How much does it cost to produce a radio ad?
What is the average cost to produce a 30 second radio ad?
How much does it cost to produce a radio ad?
When you produce a radio ad, the cost can vary from a few hundred dollars or less to several thousand depending on factors such as the cost of music, voice actors, and editing. There are generally three approaches for small businesses producing radio ads:
DIY. If you're confident in your ability to write a script, all you need to do is hire a voice actor to bring your commercial to life! This is the cheapest way of producing a radio ad and, in some cases, may only cost you $5. However, even if you aren't comfortable writing a script, you can hire a scriptwriter for a small additional fee, and you're on your way!
Hire an agency. This option can cost you anywhere from $300 to $4000, but it may be the wiser decision for you if you aren't familiar with producing marketing material. Be sure to look for credible radio ad agencies with a stellar reputation.
Partnering with a radio station. Radio stations often offer package deals for producing and placing your ad for you. Taking this hands-off approach is best for those who don't want to worry about hiring voice actors or scheduling ad slots; radio stations will handle it all for you. Pricing for this time-saving approach is quite costly but can be more affordable than you think, especially when you don't want to worry about your radio campaign's day-to-day operations.
