Find Top Outdoor Advertising Companies Near You

Outdoor Advertising Company 

Outdoor advertising is a powerful advertising strategy for small businesses. Not only is it diverse with an array of signage and advertising options to choose from, but it’s a highly effective way to get your business noticed by your target audience. Whether you’re a retailer looking for eye-catching signage to get more foot traffic or a small business sponsoring a local event, there are various options to help you promote your business.

To get started, you’ll need to work with an outdoor advertising company. Our goal is to introduce you to the services offered by outdoor advertising companies and what to look for when hiring one.

What is an outdoor advertising company?

Outdoor advertising companies are experts in planning, designing and installing your adverts and promotions on outdoor advertising sites. As experienced advertising professionals, they know the types of messaging that translate to different audiences and how to deliver them to ensure maximum exposure. 

What services do outdoor advertising companies offer?

Outdoor advertising companies specialise in the whole process from choosing the best medium to display your ad and designing artwork, to printing and getting your ad up on your medium of choice. If you have already done some of the work yourself (e.g. graphic design and ad copy), they can also help you fill in the gaps or simply get your advert up on your medium of choice. Some of the services offered include:

• Vehicle advertising and signage 
• Billboard advertising 
• Event signage 
• Transit advertising (e.g. advertising on buses and trains)
• Posters
• Wallscapes
• Street furniture 

How much does outdoor advertising cost?

It’s difficult to provide a ballpark figure for outdoor advertising as it really depends on the type of ad, size, location and placement. It also depends on the number of services you need, e.g. whether you need ad campaign strategy and planning as well as printing and design and placement, or just printing and placement. To give you an idea, traditional billboards can start from as little as $300 per month.

Why should I hire an outdoor advertising company?

Investing in the professional services of an outdoor advertising company can offer you great returns. As experts in this type of advertising they offer the following benefits:

• Innovative ideas: Outdoor advertising companies combine creativity with strategy to deliver innovative ideas that will help your ads get noticed in a sea of competitors. They usually have sub-teams of experts such as graphic designers and copywriters.
• Results: Having worked with different businesses, they have a pretty solid idea of what works and what’s not so effective. They can help you choose the right mediums, artwork and ad copy for your particular message to get the results you want.
• Convenience: As a business owner you have enough on your plate. Outdoor advertising companies can do all of the work to get your ads up and running fast and smoothly to meet deadlines and promotion timelines.

What are the factors to consider for outdoor advertising?

In order to maximise your relationship with an outdoor advertising company (and ultimately the results of your ads), there are some key factors to consider:

• Plan your budget: Going in with a clear idea of what you can afford will give outdoor advertising companies a much clearer idea of what they can offer you. Make a proper budgeting plan and start thinking of what type of advertising aligns with this.
• Do some initial competitor research: While an outdoor advertising agency will do this as well, it’s always good to have an idea of what your competitors are doing, e.g. the messaging strategies they’re using, ad mediums, types of visuals, etc.
• Explore locations: Ad location and placement is crucial for any outdoor advertising campaign. Where are your target audience spending their time? Are they commuting to and from work on public transport, driving on or walking through shopping centres? Start thinking about locations that could suit your campaign.

What questions should I ask an outdoor advertising company?

When you begin your search for an outdoor advertising company it’s important to be armed with enough questions to help you find the right one. For example:

• What is the full scope of services offered?
• How will you measure the success of an ad?
• Do you offer bundle packages/solutions?
• Do you have experience working with similar businesses?
• How do you price your services?

Always ask to review a company’s portfolio to see if they have worked with similar businesses in your industry. You should also check out client testimonials and online reviews to see if they can back up their claims. It’s recommended to collect quotes from a few outdoor advertising companies to ensure the prices are competitive.

If you’re ready to hire an outdoor advertising company, we can help you connect with companies here on SavvySME. Simply answer a few questions about your business to get started. You can also join in community discussions or get expert advice on outdoor advertising in our Q&As, as well as browsing through the range of articles and resources on all things outdoor advertising.