Brand positioning is one of the more difficult services that a branding agency can offer, simply because it is the art of putting your ideas into a more coherent brand message. It's the art (and science) of showing the world where your brand fits among a sea of others. You know---what makes YOU different. 

The thing about brand positioning is that it's not just one or two items. Your positioning turns into a brand statement, has an impact on your copywriting, as well as the overall tone of your brand's aesthetics. This means that brand positioning is rarely ever involved as a "solo" act. 

With that said, brand identity packages are going to be a pretty hardcore part of your marketing. Here's what you need to know about each tier:

• Individuals and small branding firms will charge $5,000 to $20,000 for a professionally-placed brand positioning package. 
• Medium to high-end branding agencies can cost anywhere from $30,000 to upwards of $60,000 for a brand positioning package as well as brand identity advising. 

• A brand statement
• A statement of goals and benefits to clients
• Brand tone 
• Potential logo adjustments
• Multiple consultations
• Marketing advising (in some cases)
• Iterations and adjustments as needed