How much does it cost to advertise on Pinterest?
What are the average costs to run paid ads on Pinterest?
What are the average costs to run paid ads on Pinterest?
As a small business owner, deciding on how much to budget for Pinterest ads can be difficult.
So, I wanted to help you find the average costs for paid ads for each ad approach on Pinterest.
Generating brand awareness. When striving to increase brand awareness, you should be focusing on getting your business viewed by as many people as possible. When brand awareness is your approach, you should be using the cost-per-mille (CPM) payscale. This approach costs between $2-$5 for 1000 impressions on Pinterest, and while this approach has low engagement, it's the best approach to getting more eyes on your brand.
Increase engagement. When you want to encourage engagement amongst your audience, the best model to use is the cost-per-engagement (CPE) model. This means that you would pay every time someone engages with your ad; the typical small business spends between 10 cents to $1.50 with this approach.
Drive on-site traffic. The last advertising goal is to drive traffic to your website. When this is your goal, you should choose the cost-per-click (CPC) payscale. This means you're only charged when someone clicks on the link to visit your site. The CPC usually costs small to midsize businesses around 10 cents to $1.50 on Pinterest
I have only used Pinterest to browse 'interior design' photos, @Justin Gil ! This is kick starting my interest!
Who are the ideal target audiences for Pinterest?!
@Daniel Pinne @Kim Barrett , you probably have very good understanding of this! What brands can benefit more of Pinterest ads than Facebook or Instagram ads?!
