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Not so long ago Yellow Pages was the place for small businesses to advertise. Remember those thick books that were so heavy you could use them as a door stopper? Ten years ago I had clients spending $80,000 per year in those tomes. For that investment, you had the privilege of fighting for...
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Imagine this. You’re a small business owner and you’re told you could save nine weeks a year just by using a mobile device to access your business info from outside the office. What do you do? The ability to save an average of 7.5 hours a week – the equivalent of nine weeks a year – is just one...
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There are many interpretations to Sun Tzu's famous saying. To me, it's about knowing your enemies so that you have an edge when competing for business. When I was running my own consulting business, I would always know what my clients were up to; what they were concerned about; and what their...
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There are different camps when it comes to how business owners think of competition. I’m very firmly in one - competition is good for business, in fact, it’s great. Most people see competition as one side of a coin or another. The first view is that any competition is bad, you need to be...
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