Public Relations (PR) Q&A

Good morning Susan from rural Australia,

Steve Osborne's response is absolutely correct. Every detail of his reply is valuable information for you.

It's the third party endorsement that's the icing on the cake.

If you say your product or service is wonderful, who cares? You're biased.

If, on the other hand, a journalist. Or even better, a customer who has no strings attached. Has the opportunity to speak in favour of you. We all sit up and take notice.

Most of what we know about companies is what we read in the media. And search for in reviews on Google. Or discover on social media platforms where customers are talking about them.

Either favourably.

Or worse. Trashing them.

This is how we discover who we should be doing business with.

Once we know who we want to spend our money with, we then visit websites.

Compare.

And then make a decision.

This is my personal experience with publicity.

I'm the purveyor of the Fitz Like A Glove™ Ironing Board Cover And Other Goodies.

A very low interest topic. Bottom. Of. The. Range.

Getting publicity for an ironing board cover is like asking a journalist to write something interesting about steaming an envelope open.

But we have a story. 'How We Built A Worldwide Business From Broke.' From a remote property in rural Australia. On the back of a humble ironing board cover.

This is the link. http://www.interfaceaustralia.com/wordpress/our-s...

This story makes us very interesting.

And this story has generated publicity for us in every major publication in Australia since 1994.

We've been featured on A Current Affair.

Suggested as a story for Australian Story.

Been featured on ABC Radio National's Life Matters program.

Been interviewed on so many radio programs I've lost count.

And had a huge article written about us in 2002 in Domain Magazine that generated $25K in sales from December 2002 to March 2003.

That's the power of publicity. And other people talking about you.

Never stop seeking it.

It's magic when it happens.

How did we get all this publicity?

We knocked on doors. Had them slammed shut in our face more often than opened.

And others told people of influence about us. Who asked if they could feature us. Or write about us.

NEVER say NO!

Always say YES!

And always be on the lookout for opportunities to pull the brass ring with publicity written on it.

I hope this helps, Susan. It's never easy to get. Unless you're in a trendy business that's super hot.

Best wishes,

~Carol Jones, Ironing Diva❤

Purveyor of The Fitz Like A Glove™ Ironing Board Cover And Other Goodies

350,000 customers.

In 29 countries.