Google has updated their video ad types on YouTube. You can pick from:
1. TrueView ads: this is the standard skippable videos that play before the video you want to see plays.
2. Non-skippable ads: this is the advertisement where users can’t press skip
3. Bumper ads: this is the shortest and cheapest ad on YouTube and only go for 6 seconds, generally at the end of a video
4. Discovery or display ads: this is an ad that appears on the site that is clearly marked as an ad, usually in the right-hand side of a YouTube video page where related videos are listed or in search results on YouTube.
In terms of YouTube advertising costs, you can test the waters from just $10 a day and see where your small business lands. You pay for when someone interacts or watches it for a minimum amount of time, so they are essentially like PPC ads.
 

 

Digital marketing and advertising companies or agencies typically use SEO resellers, who do SEO work for your business, which is then passed off as your agencies' work to your clients.
 
They are a great option if you own a marketing company and need to expand your line of offerings to offer SEO services to your clients, without hiring full-timers or freelancers, which can be costly or hard to manage. You can put in a free quote here to find SEO resellers in Australia  
 

In my experience, Bing is cheaper. Plus Bing is associated with Yahoo etc so you get more coverage

First, clarify your vision of what you're aiming to achieve. Is it 50% growth per year or 500%? Does your business need higher profit margins to solve cash flow challenges or higher revenue?

With a clear vision I then recommend engaging the employees to form a team with weekly meetings to update them on progress towards achieving your vision and goals.

Next, find out your current position and starting point by measuring the 3 areas of a business...

1. Sales (number of leads each week and income of new sales)
2. Productivity (measured by the dollar value of work in progress)
3. Cash banked

These 3 areas show progress and the need to hire more people, before you get too busy.

From measuring these areas you'll find opportunities for improvement and weaknesses that hold the business back. These relate to roles so that leads to the need for systems. Especially job descriptions so each employee is accountable for their role and they have a KPI or two assigned to their role to hit weekly or monthly.

With that in place you have a team that will perform and do their job, which frees up the owner to focus on growth strategies and working more on the business.

That introduces more sales and marketing strategies as the next step.

By now the business will be growing fast, in control and be cashed up so it can grow by multiple millions in revenue, year after year.

Now the expansion plan where you (the owner) works less hours or days each week and the business grows without you under management. 

That's a 7-step recipe (if you count them) to rapid growth.

I've applied it to over 400 businesses in the last 18 years and seen clients grow from $1.5M and stagnant to $50M and operating in 4 countries in 6 years. 

Follow the 7-step grow recipe and its an enjoyable, stress free ride to prosperity and freedom. 

Not easy to answer in few sentence.

To make an accurate cost, you’d need to know:

• Did the site use a template or is it a custom design?
• What technology was used to build it?
• Was it made by the site owner or by someone else?
• Are the images stock or taken professionally?
• What backend functionality does the site offer?

Because of these variables (and many more), websites can cost anywhere between $100 for a personal website to $100,000+ for a custom enterprise site.

There are no hard and fast rules on naming conventions for agencies. Typically, a creative agency offers creative services that solidify your brand, such as branding, communication, marketing, and even advertising.

Meanwhile, advertising agencies may focus solely on advertising strategies and advertising campaigns across multiple mediums. If you’re after a one-stop shop, try a full-service advertising agency or marketing agency that covers marketing and advertising, from traditional marketing to digital marketing.

If you have an advertising campaign in mind, you can put in a quote on this website, and reputable advertising agencies will give you a reasonable quote for your small business budget.

Great question!
Firstly you need to decide your aim for marketing. Is it about branding or conversion?
If it's about Branding, There is no actual way of tracking it if it's now digital. If it's digital then you can track it by impressions.
If your aim is conversion. You can make fill out a form (asking about where they know about you) at the time of conversion so that you can track.
If your marketing is digital then it is very easy, you can use google analytics and try to track customers at the time of conversion.

i Would like to suggest you to run a Facebook Lead Generation Campaign! 
You can choose target audience as people who like you page!

There is no rule on % to spend, it is not about the size of your budget anymore.  Today you can have tremendous impact through social media, influencer marketing, SEO, SEM,, etc.  It is about being relevant and timely with the right message to your audience.  Find your key messages and be consistent in communicating them across all channels for the best results.  Track andmeasure everything so you can test and learn as you go.  As you get traction then you can start to invest further to grow.   Be scrappy and resourceful whether your budget is small or large.  Find the tools that work best for you.  Good luck!  

Agreed with Steven - if you need something moved or carried or put together, Airtasker etc. is great. Service Seeking is fantastic for trade jobs (not contracts) in my opinion, especially if you've never had to hire a tradie before.

However if you are in professional services such as accounting or marketing etc, I would steer clear. Many who go on to these websites are expecting full service offerings for bargain basement prices. It's a transactional based site after all, not a value based site.

This is a great question. I love it because many small businesses don't even have a strategy or don't consider asking someone to review. Congratulations!

To answer this question, i find it very difficult because it depends on too many aspects. It is like asking how much would a car cost. Do you mean a Mercedes or a Toyota? 

I can give you my own price because I dont want to mislead you. 
For us, it will be cca an hour with myself or my partner, and this would be $497 - and it would be disscussion rather than reading a document. 

Reviewing a document is way more difficult to price because it depends on what the document is and how much research needs to be done outside of the info there. 

We prefer to do an audit combined with the review of the strategy so we better understand the business. This may be cca $3,000. There may be money to be made easily which can come out of that audit and cannot be seen in a strategy that was done without an exterior eye. 

Hope this helps. and if you need further assitance, pls have a look at this video 
https://www.ozanagiusca.com/en/shop/consulting-services
It is about maximising the company's value and you will understand what is missing from what you have already. 

Of course, would love to help you further - just get in touch. 
ozana

This actually depends on your requirements. There are a lot to factor in such as design, style, and functionalities you'd like to have for your website. If you are an eCommerce business, you could be looking at $5k to $20k, but again this depends on a host of factors.

Francis Kim

Narine, I think the challenge you are facing is very common. Infact by and large all new entrants and small businesses are encountering this today. I personally think the solution lies in the marketeers "perspective and atttitude". The whole game revolves around this. How you can think about identifying your target audience and promising value to them. I will explain this with a brief story.
In the days of yore, a shoe manufacturing company sent its sales rep to Africa in the hope of expanding its business. The sales rep returned empty-handed, distraught, stating that it was the land of slaves and no one was wearing shoes. The Company sent in another sales rep to test the waters. The second person looked at the situation under a positive lens. He came back exhilirated exclaiming that everyone was barefooted, nobody had shoes at all! so there was ample opportunity to grow!

Bottomline: its all about attitude and perspective.