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Is one better than the other? Who should you hire?
2.6K views
John Eustace, Principal / Communications and Media Strategist at Bells and Whistles Marketing Pty Ltd
The differences between a Copywriter & an SEO Copywriter
Whilst essential wordsmith skills are shared by both and many practitioners cross-over between the two publication mediums, there are a number of individual disciplines that business owners should be aware of.
A copywriter writes the words that communicate an idea or details about either a business, product, service, personality or cause. The copy is most often utilised to inform, advertise or promote the ambitions and/or interests of the copywriter's client.
A proficient copywriter (whether SEO aligned or not), will always possess the essential skills of fully comprehending each client’s purpose to align their output to a defined marketing and communications strategy. They will acquire a sound understanding the target readership’s knowledge, issues and industry characteristics. An accomplished copywriter must become a genuine expert in their client’s field of influence so that they can realise and pre-empt opportunities to contribute creatively to conversations relevant to their client’s marketing objectives.
Their copy can be published discreetly in the form of a letter or broadcast widely in print advertising or public relations (PR), newsletters & company profiles, video or telemarketing scripts, on brochures, posters & billboards, television commercials (TVC's) and radio advertisements. A copywriter's objective is to inform, educate, engage and/or convince readers and viewers through the art of wordsmithing.
Someone who adopts the nomenclature of "SEO copywriter" is a wordsmith who understands that their output serves two masters, the human site visitor and the popular search engine algorithms who view their published words totally differently. They are an individual who specialised in preparing their client's copy for online publishing where it is encoded on to web pages and its "Search Engine Optimisation" (SEO) is most often an additional prerequisite. Online copy options include blogs, social media profiles and posts in addition to every word on a web page.
An SEO copywriter creates copy that enhances their allied contributors' SEO, they must work closely with all graphic webpage contributors including designers, artists, videographers and photographers to ensure that all forms of published web content are optimised for the search engine's indexing and ranking algorithms.
SEO copywriting techniques include crafting beneficial Metadata in addition to incorporating the most effective keywords to ensure that web crawlers recognise what each page's content is about, and can index its relevance to anticipated search words and phrases. Accomplished SEO copywriters will invariably insist on "long-form" copy (1,000 plus word count), as algorithms always rank them above pages with fewer words.
Keyword research was once the exclusive realm on the SEO expert; nowadays SEO copyrighters have adopted a combination of wordsmithing and SEO abilities to provide a comprehensive service.
A proficient SEO copywriter will make sure that all your online publications share six essential copy elements:
Finally, once your website is published there is the matter of ongoing SEO; this is often not the role of a copywriter but a technical skill best managed by dedicated SEO providers. However, as additional communications are added to your site, and page content updated, it remains just as important to have your SEO copywriter prepare copy in keeping with your site's established content strategy and navigation structure as ad-hock additions can very often dilute the subject page's SEO.
John Eustace in a communications consultant (and wordsmith) who believes in strategy-first, then aligning content with intent. Having worked for 40 years across multiple marketing disciplines and in all creative media, John understands the value and roles of informed and persuasive communications.
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What is a content management system? Is this something that I would need to manage myself or do I delegate to an agency?
1.55K views
Melanie Gray, Managing Owner at MyCL (My Computer Lab)
Simply put, it's a website where non-technical people can change parts of the website. There is no need for a web programmer to do these changes.
Some CMSs are more complicated to set-up and use than others.
What is the step by step process to set up a blog and do you create it within your website or can it/is it better to maintain it independently? What sort of content should be on your blog and how...
238 views
Allen Jame, Blogger at Zappedia
Blogging is what people mostly do to kill boredom. Look at this now to discover more ways to kill boredom online.
Step 1: Decide – Create Free Blog or Self-Hosted Blog?
So yes, you can start your blog for nothing. However, as with most things in life, just because you can doesn’t mean you should.
Let me explain…
Yes, you can create a blog for free on many different platforms, such as:
tumblr.com
blogger.com
wordpress.com
ghost.io
etc…
But before you go smashing the above links and clicking “sign up”, read the rest of this section!
Sure, these platforms are great for testing the waters and solidifying some of the ideas you might have regarding content and design.
However, if you are serious about starting a profitable and successful blog, you should avoid these platforms at all costs.
Here’s why:
These “free” blogging platforms have crippling limitations and totalitarian authority over your content.
They are, first and foremost, businesses. Their main only purpose is to turn a profit by using your website to sell ad space while placing limitations on your account, so you are eventually forced into a “premium” or “unlimited” blog plan.
So if you post something that one of your friendly neighborhood website moderators doesn’t like, your entire site (and all of your data) can be deleted in an instant.
Think about that for a second.
You spend months hustling and grinding to grow your blog. Slowly but surely, you acquire a decent number of loyal visitors and subscribers. Then the money starts to roll in from sponsored posts, paid ads, or your own products.
Things are going great.
Then you accidentally violate your free web provider’s Terms of Service (see all limitations for Blogger.com and WordPress.com) and your entire online business is irrevocably lost to the trash bin of the interwebs.
Blogger the blog has been removed
Or
WordPress.com blog has been removed
Do you really want to deal with this?
I hope not.
This is why all of the most successful bloggers started their own self-hosted blog.
It’s cheap, grants you access to your own personal domain name (e.g. myepicsite.com vs. myepicsite.blogging-platform.com), and you’ll have no limitations.
Oh, and you’ll also have access to premium website templates and design plugins to ensure that your new site looks like something created by a pro.
The bottom line?
Bite the bullet and fork over a little cash to get your blog started the right way.
A few months from now, you’ll be glad that you did.
Step 2: Get a Domain Name, Web Hosting & Setup Your Blog
With all of the anti-free-blog preamble out of the way, it’s time to get down to the good stuff and go through the exact steps you need to follow to build and launch your self-hosted blog today.
To get started, you’ll only need two things:
A Domain name – The web address of your blog (mine is www.websitesetup.org)
Web hosting – A server to store your blog files and keep it online for others to browse and read at all times.
And with a few quick clicks you can purchase and setup both of these things as easy as 1-2-3.
1. Sign up with Web Hosting
Full disclosure: To keep my site up and running, I use affiliate links for some of the products mentioned in this guide. This means that I earn a small commission (at no extra expense to you) anytime you make a purchase using one of my links. Thank you for your continued support!
Of the countless web hosts on the market, only a small handful are even worth considering.
Of those, only 3-4 offer truly exceptional services for the price.
2. Choose a Domain Name
Unlike many of the more profit-centric web hosts who charge upwards of $14.99/year for a new domain, BlueHost gives new customers a free domain name for the entire first year of their web hosting service.
choose a domain name
If you’re serious about building a strong online presence and visitors from all over the world, you’ll want to get a domain name with a .com, .net, or .org, extension (here’s a guide for choosing a domain name).
For those of you who are unable to claim your first choice of domain name, spend a few hours brainstorming ideas with friends and family. Think out loud and experiment with different words and variations to find the most brandable domain name for your new site.
3. Choose a Web Hosting Plan and Finish Your Registration
Now that you’ve decided on your domain name, it’s time to select your web hosting plan, finish your registration, and begin your forays into the wonderful world of blogging.
As a general rule of thumb, I recommend that you opt for the BlueHost “Prime” plan, since it comes with a free SSL certificate from “Let’s Encrypt”.
This will keep your visitor’s information secure, improve your engagement (no one wants to spend time on a website plagued by a giant “Not Secure” warning), and earn you a few extra brownie points with Google.
Choose your web hosting plan
Once you’ve chosen the plan that best suits your needs you can finish off your registration and checkout using a credit card or PayPal.
And there you have it! You are now ready to launch your blog instantly (instead of waiting 2-3 days for activation like you would with many of their competitors).
4. Setup and Launch Your Blog
Once you’ve completed the registration process, it’s time to setup an admin panel (or cPanel) password–make sure it’s as strong as possible to keep hackers at bay–and login to your Bluehost admin panel via my.bluehost.com.
Once you are there, you should be able to see this screen:
welcome to WordPress
Congratulations! If you see this, it means that your blog is already setup.
However, there are a few things that I’d recommend you do to ensure that it’s visible as soon as possible…
Go to Settings > General (left sidebar)
Add Site Title and Tagline (your blog name and tagline)
Change your site address to your domain name. In my case, I’m using websitesetup-start-blog.com
Add your email address (so you can reset your password later)
WordPress General settings
Once you’ve completed this, launch your blog by clicking “Coming Soon Active” at the top of WordPress dashboard and then “Launch Your Site”:
Now that you’ve launched your blog, you’ll be able to see what can only be described as a skeleton of a website.
This is where it gets fun.
With your domain name, web hosting, and blog setup, it’s time to get down and dirty and start customizing the aesthetic of your website.
Step 3: Design Your Blog and Make it Look Awesome!
The fastest and easiest way to customize your blog and make it look absolutely awesome is to use the free themes provided by the WordPress theme library.
1. Choose a Theme and Layout You Like
To install a new theme, go to your website’s dashboard, then go to Appearance > Themes, then click Add New from the top.
theme selection
From the search results you can test out each theme to see how you like it by clicking on “Live Preview”.
Once you find the perfect theme for your new blog, you can activate it from either the Live Preview (just click “Activate the Theme”) or from the main search area by clicking the “Activate” button.
As soon as the theme is activated, it will be installed on your site. You’re now ready to start posting viral content and generating raving fans.
2. Manage Your Blog’s Content (Blog Posts & Pages)
When you’re first getting started your site will be adorned with little more than the default “Hello World” post.
To add your first post navigate to Dashboard > Posts > Add New.
From here, you can add the title and start writing amazing content for your new blog.
WordPress add new post
With the new Gutenberg editor, you can add different types of content blocks into the editor by clicking on the “Add Block” icon.
Since I don’t have the time to cover every type of block included in the new editor (there are quite a few of them), I implore you to try it for yourself as most–if not all–of them are self explanatory.
Next, you’ll want to add a featured image to spruce up your post and add some visual flair for your readers. To do this, simply click the “Featured Image” box on the right hand side of your screen, upload your image, and click “Save”.
Once you’re satisfied with the quality and layout of your post, hit the publish button, sit back, and prepare to take the blogging world by storm.
You have officially published your first post!
If you want to add a welcome page on the homepage of your site instead of a list of recent blog posts, all you need to do is go to Pages > Add New and then add the title and content.
Then rinse and repeat this process to create another page for your blog list. Choose an appropriate title (like “blog” for example), and then hit publish.
With both pages created, go to Dashboard > Settings > Reading, then in the “Your Homepage Displays” option, check “A static page”, select your welcome page in the “Homepage” setting and your blog page in the “Posts page” setting, then hit save.
Your welcome page will now be published and ready to greet your new visitors as they arrive.
3. Create a Menu
One of the most important aspects of good user experience on any new blog is navigability, a.k.a. the ease with which your new viewers can find the content for which they’re searching.
And the most important part of navigability is a well designed and up to date menu.
Luckily, creating a menu inside of WordPress is pretty straightforward.
To get started, simply go to Dashboard > Appearance > Menu.
From here, create and add a new title for your main menu and then, in the left pane of the menu editor, check the pages you want to appear on your new menu. Click “Add Menu”.
The checked pages should appear on the right pane of the editor and you can now rearrange their order by dragging the labels up and down.
Once you’re happy with your menu’s structure, you can display it on your website’s main header by checking the “Primary” location checkbox (the name depends on the theme you previously selected) in the menu settings and hit save.
4. Install Plugins (They’re Free)
Plugins are one of the simplest (and cheapest) ways to extend your website’s functionality and increase the traffic and profits you generate each month.
Luckily, there are (quite literally) thousands of free plugins and libraries inside of WordPress and countless more on other external sites.
Let me give you a quick example with one of the most important plugins that you can download for your new site… A contact form.
First, you’re going to go to Dashboard > Plugins > Add new and search for “Contact Form 7.” Then, click “Install” and activate the plugin from the search results.
WordPress plugins
Once the new plugin is activated, it will create a new menu called “Contact” in the dashboard. Click it to access the contact forms generated by the plugin and then click “Contact Form 1” from the list to edit the new form.
At this point, the contact form is effectively up and running, however, you’ll want to make sure that the mail template is properly functioning so that you actually receive emails sent from the form.
To do this, go to the “Mail” tab and change the “To” value to the address where the email should be sent.
Next, you’ll need to copy the “shortcode” found just under the contact form’s name… It should look something like [contactform-7 id=”25″ title=”Contact form 1″].
After you have copied the shortcode, create a new page called “Contact Us,” and simply paste the shortcode in the content.
Then click “Publish”, sit back, relax, and check out your new content form in all of its glory:
Contact form
If you are looking for more plugins that will improve the use and functionality of your blog, here’s a list of best plugins.
5. Customize Your Blog
To really add another level of flair and personalization, you’ll want to download another plugin that will allow you to change your website’s fonts.
Repeat the same steps listed above for the plugin “Easy Google Fonts” and then go to the theme customizer.
The customizer gives you the ability to customize your theme and preview it in real time.
Whether you want to change your site identity, colors, menus, widgets, homepage settings, or additional CSS, the customizer gives you almost total control over your website’s design.
With Easy Google Fonts installed, you’ll notice that there is a new option in the Customizer: Typography.
This setting allows you to change the fonts on your site to your liking and grants you a greater level of authority over your site’s aesthetic.
I encourage you to spend some time playing around with the Customizer until you have a strong grasp of the options available to you. Then, once you’re happy with the new look of your site, click “Publish,” and double check the changes in a new tab.
WordPress site customizer
To make it easier for your readers to share your articles on their favorite social media channels, you’ll also want to install a social sharing plugin that will allow your viewers to seamlessly promote your new content from your posts and pages.
Just do a quick search in the plugins page with the keyword “social share” and you’ll be presented with hundreds of results. Install any plugin that strikes your fancy and set it up by going to its settings in your dashboard.
Want to know the cost of copywriting to rewrite a few web pages I am working on. I have basic idea what I need in my page, but need a good copywriter cost estimate so that I can freelance few of my...
16.22K views
Amanda Kostro Miller, Copywriter & Content Marketing Writer at AmandaCopy.com
It's important to understand that experienced copywriters do not charge per word of copy. If there's a copywriter who says they'll charge per word on your landing page, red flag!
Copywriting is all about brevity, but getting the message across in the fewest words possible is much harder than writing blogs and articles.
There's a huge range in pricing because of experience level, previous conversion rates and length of the landing page. Some landing pages just need a sign up form, whereas others are long sales pages to get people to buy a high ticket item.
Great copywriters will know their worth and be able to tell you how they'll benefit your business! However, expect to pay 100s per landing page, if not 1000s by a senior copywriter.
One for the web savvy people out there...When developing a personal website with a personal brand is it best to write website content in the 1st person or 3rd person?
2.31K views
Lisa Creffield, Founder at Videography & Writing
First person 100%.
But try to avoid "I" as much as possible. The more you can generalise and universalise your experience, the more it brings readers in and the more powerful it becomes. For example:
"I've never liked standing in a bank queue"
becomes:
"No one likes standing in a bank queue"
Instantly your column is about all of us/your readers, rather than just you. Obviously if it's a divided issue, you can't speak for all readers. So you might begin with: "Many of us struggle to parallel park" rather than "Everyone struggles to parallel park" (which will insult and alienate those that manage it just fine).
Do feel free to include personal anecdotes and stories, people love them, just cut out as many uses of "I" and "me" as you can.
George Grimekis CPA , Accountant at Alpha Omega Accounting & Business Solutions
Thankyou Lisa for that insight.
Scott Yang, Founder at OzBargain.com.au
The misconception here is that the blog was there to pivot what's now the OzBargain.
Not really the case.
The OzBargain blog was originally started back in 2005 as somehow writing was a leisure at that point in time (had 3-4 blogs back then in various topics). Bargains were just some of the things I liked to write about & share with friends. It only evolved into OzBargain when I'm getting too many emails from other consumers and merchants requesting to have their deals featured on the blog. I "had enough" so built a site so they can post the deals themselves.
However prior to OzBargain launched in Nov 2006, I've probably written maybe 100+ blog posts. Again -- no advertising, no marketing but just search engines picking up those content.
What are the steps of creating a content marketing strategy that works best for SEO?
1.48K views
Katina Beveridge, Director at Strategic Online
Hi Leanne,The best content marketing strategy is to write and publish content online which is written for your target audience especially ones that you’re sure they’ll love and consume. The web is full of content that is not interesting. The user experience for your website or the amount of time an audience spends reading your content does affect your SEO rankings therefore you want keep your content as engaging as possible in order to keep them longer on your website. Another thing to keep in mind would be the proper use and placement of keywords on your blog. Lastly, it would be a good idea to have a content marketing plan within your marketing funnel. The top of the funnel being to bring awareness to your products, services or your brand in general. Then the middle part would be to have your prospects gain interest on your products or services. Then the bottom part of the funnel would be focused on converting them into actual customers. I hope this helps :)
Jef Lippiatt, Owner at Startup Chucktown
Frank,
I have some limited experience with this process. I have submitted articles I've written to Strategy + Business. They are probably between FastCompany and Harvard Business Review. Unfortunately, my submission never went anywhere.
I do know a contributor to the Inc. and Entrepreneur but he has said the process isn't straight forward to get accepted either. He's reviewed my work for me and the best advice he gave me was write your piece based on the style of the publication (e.g. some prefer short list-icle articles, some prefer long form pieces). Know the expected format. The other piece of advice I've received not just from him but others is to follow a specific contributor of a publication, comment on their articles and try to create a dialogue with them (via social media or email before just trying to pitch them on your article).
I hope that helps.
Jules Brooke , Founder and Director at author2audio
Hi Frank. Most big blogs and websites are still looking for content so it's definitely worth a try. You will need to show them 2-3 articles that you have written, as examples of your style and the subjects that you can write about. then, I would pick up the phone and try calling the editor (if you can get a number) or email them (if you can't get a number) asking if you could be considered as a regular contributor. Most will want to try you once or twice (ie. publish some one-off articles) before they commit to a regular article as they will want to see what their audience thinks of your articles and whether they engage with it. Try to take a look at what some of their current regular writers and columnists cover off and match their style. Also look for gaps in the topics they cover and offer something to fill the gap. Hope that helps!
I still personally like to create and use infographics within my own content marketing and outreach. Others, however, think infographics are "dead" and a thing of the past. What most people don't...
982 views
Jef Lippiatt, Owner at Startup Chucktown
I have mixed feelings about infographics. As a designer, I know that presenting information in a visual format can help make more of a last impact on people consuming the information. Also, some people are visual learners so you may connect with an audience that just doesn't connect with the written word.
However, I am cautious about infographics.Many people and organizations put them out without putting the time and energy into them to ensure the data and visuals are clear. Also, many infographics try to pack in too much data, statistics and information. This creates an unnecessary cognitive load on the user as they are trying to absorb the information.
What I do think works about infographics are concise and focused information around a few key ideas or concepts (1 - 3 ideas maximum ideally). Also interactive infographics where the user can interactively explore really help drive the information home with dynamic visuals that change as the user adjusts filters or clicks on different areas.
When infographics are used correctly they can be a powerful way to connect with your audience. However, when used incorrectly it can lead to confusion, frustration and reduced trust.
Mine is probably blogger since it's the easiest to use. In terms of functionality it probably isn't as rich as a Wordpress that's installed on your server, but you don't have to deal with complicated...
151 views
Jef Lippiatt, Owner at Startup Chucktown
I do have several wordpress sites. However, I have also used LinkedIn (a while ago). I think their offering has gone down hill a bit from when they originally launched it. However, I do enjoy the Medium platform. It has nice twitter integration. I also enjoy the way you can highlight meaningful parts of articles to help you recall them later.
I am thinking of going with content syndication so that i can get more exposure for my articles but is it good way to do it? I am bit worried whether it is only good for corporate branding but not...
1.57K views
Brian Bijdeveldt at Profitkoach
Hi Ananda, one way of testing out the effectiveness of content syndication this to start small and concentrate on one social platform to begin with. For example if you're already on LinkedIn this is a great platform for appealing to other professionals and if you put up good quality articles and posts you'll soon see whether or not there is any demand for your content topics and quality. You are better off concentrating on one platform and becoming popular on that and then moving across horizontally to other platforms. By the same token, if you are guest blogging for other platforms, do your research and confirm they have healthy traffic, else you will waste a lot of time producing good content that is never viewed!
When you produce great content always repurpose it and leverage your effort by producing a video from an article as well an audio or a PDF - as many different types of media that you can.
at Studio Culture
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Founder at Videography & Writing
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Editor at Monday Motivational Moment
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